This is a kind of project I was really happy to be part of.
The " Ministerium für Umwelt, Energie, Ernährung und Forsten Rheinland-Pfalz" had an invitation for tenders for a campaign idea to avoid waste. Especially concerning disposable cups.
The environment-oriented design agency "Frey und Meute" approached me to participate in their competition contribution by coming up with a video concept fitting to their campaign idea.
And we actually won with the entry.
So I had to realize the animated video, which was an essential part of the campaign.
I wanted to explain how the system with these deposit cups works in a fun way.
The dynamic illustrations are frame-by-frame hand drawn (3 or 5 picture-loops) by illustrator Sascha May.
The spot is used online and was screened in different cinemas in Rheinland-Pfalz.
The " Ministerium für Umwelt, Energie, Ernährung und Forsten Rheinland-Pfalz" had an invitation for tenders for a campaign idea to avoid waste. Especially concerning disposable cups.
The environment-oriented design agency "Frey und Meute" approached me to participate in their competition contribution by coming up with a video concept fitting to their campaign idea.
And we actually won with the entry.
So I had to realize the animated video, which was an essential part of the campaign.
I wanted to explain how the system with these deposit cups works in a fun way.
The dynamic illustrations are frame-by-frame hand drawn (3 or 5 picture-loops) by illustrator Sascha May.
The spot is used online and was screened in different cinemas in Rheinland-Pfalz.
![](https://cdn.myportfolio.com/6d2a0b2f028837fe879e7f41d48909db/1abd7245-3e87-48fb-8afd-946ba867395a_rw_1920.png?h=f2b768933cfc2d4a7cae96060e813790)
![](https://cdn.myportfolio.com/6d2a0b2f028837fe879e7f41d48909db/04394b45-4823-4df4-9186-2773d2954d61_rw_1920.png?h=90f6bd4846f4e11bcbbcba05330a65e0)
![](https://cdn.myportfolio.com/6d2a0b2f028837fe879e7f41d48909db/4f0b520e-b351-4379-a6af-74c4f0576d06_rw_1920.png?h=a374a2f864009ec62b33f45e395fbc18)
![](https://cdn.myportfolio.com/6d2a0b2f028837fe879e7f41d48909db/5bbdf98e-af57-4c0c-b9ed-62589243ecfe_rw_1920.png?h=a9a7a8e38d864cb2a9bbdd9d4f1baa1a)
![](https://cdn.myportfolio.com/6d2a0b2f028837fe879e7f41d48909db/875772af-af17-4894-b2ec-b0a6b009f6ca_rw_1920.png?h=8d47e9120e219e76732c98344098162d)
![](https://cdn.myportfolio.com/6d2a0b2f028837fe879e7f41d48909db/a2cc89f7-4656-4e83-b14a-8edce5e404b2_rw_1920.png?h=d3a74ce6261051860147ed24cff6998e)
![](https://cdn.myportfolio.com/6d2a0b2f028837fe879e7f41d48909db/15b4b01e-bb18-475c-a4b8-87e45f677957_rw_1920.png?h=186d555aa3525e20ba5bb71c12d94ba7)
![](https://cdn.myportfolio.com/6d2a0b2f028837fe879e7f41d48909db/915b829c-333b-4fd2-a624-3499772f2765_rw_1920.png?h=4d63248ba4766dc5cf6954d7d984b68b)
![](https://cdn.myportfolio.com/6d2a0b2f028837fe879e7f41d48909db/f08229a2-002d-4fe4-b01d-617202d38da1_rw_1920.png?h=95e208afeb96c0e61cbc51c6972b0215)
Credits:
"Müll nicht rum" Campaign: Frey und Meute
"Müll nicht rum" Campaign: Frey und Meute
Video (idea, concept, animation, edit): Vanessa Stachel
Illustration for video: Sascha May
Illustration for video: Sascha May
Hand written Text in video: Frey und Meute
Click here for the final landingpage by Frey und Meute.